In 2021, there are at least 4.33 billion active social media users worldwide. This number keeps increasing every day as millions of new users register with various social media platforms. With such a staggering number, there’s no doubt that having a good following on social media comes with certain benefits.
Why Do You Need A Good Social Media Following?
Creating social media accounts doesn’t take a single penny. For this reason, more than 50% of the world’s population uses social media in their everyday lives. These people engage with content that they love, thereby giving their creators a visible platform to get famous.
Social media is one of the best opportunities for small businesses and creative artists to showcase what they have to offer to the entire world. But, unfortunately, it is also a place where your words hold more weight depending on the number of people who follow you. Therefore, without a good follower count, you cannot expect people to take you seriously.
Having a good number of following also makes companies notice you. For example, if you’re looking for a job as an illustration artist and your online works catch someone’s eye, there’s a high chance you’ll get hired.
Additionally, having more followers means increasing the opportunity for converting leads into customers when you have a business. It improves your brand recognition, and with more interaction with the customers, you can increase brand loyalty.
How Can You Get Social Media Followers?
When you have a good number of followers on social media, it boosts your image and increases your credibility. Most people would look at your follower count first before looking at other reviews or posts to decide whether they can trust you.
Creating content is an excellent way to boost your follower count. However, it’s not the only option available. Coming up with unique and creative content usually takes time and is a much slower method of getting followers.
So, let’s look at the ten ways you can increase your social media followers without the option for content creation.
- Improve the overall look of your profile
First impressions matter in every scenario, whether you’re giving an interview or coming across a profile on social media. So when you create an account on any social media platform, you should always put in some basic information and add profile pictures. Otherwise, you will look suspicious, and no one will bother following your page.
Due to the number of online scams happening, people have become more aware of following accounts that don’t look genuine. Therefore, your first task should be to make your social media profiles look authentic.
- Follow credible accounts
Many people increase their follower count through a “follow for follow” technique where accounts agree to follow each other and increase their number. While this is a simple method to increase your follower count, you shouldn’t trust all accounts.
Most of these are burner accounts where they post content that violates the social media platform’s guidelines. Therefore, if people see that you follow such an account, they’ll lose their trust in your account. Hence, it is always more advantageous to follow credible, official pages.
- Work on your brand image
According to a report, almost 86% of consumers have noted that they support authentic brands. Therefore, if you wish to achieve authenticity, you need to work on your brand image. You can accomplish this through various methods, such as:
- Understand what your brand stands for
- Align your principles with your brand value
- Throw high profile gatherings
- Target your niche
- Don’t be a salesperson, but a friend
- Build genuine connections and trust
- Sponsor events to reach more customers
As long as you build your brand reputation, people will find it easier to look at you as a dependable source of information.
- Always be active and engaged with the audience
When your audience sees that you are always active and engaging with them, they’ll be more likely to notice your presence. With millions of social media accounts that are active online, you must cement your existence in front of everyone.
No one wants to follow a passive account that posts once every blue moon. Hence, if you’re active on your account once or twice a week, you’ll find yourself losing followers instead of gaining them.
- Make good use of hashtags
When you’re new to social media, your aim should not be to gather a huge follower count in just a few days. It is an impossible task unless you buy followers through other means. However, the first thing you should focus on is increasing your visibility.
Hashtags make this task extremely simple. Any person who clicks on a hashtag can view all posts using it, regardless of whether they follow those accounts. Hence, using hashtags in your posts provides you the perfect opportunity to increase your visibility and let other users notice your account.
- Partner up with social media influencers
Online influencers have a strong and active following on social media platforms. In addition, they’re well-known for creating content that keeps their followers engaged. Hence, partnering up with such influencers can be beneficial to increase your follower count as well.
In most cases, you can find influencers willing to promote your brand in exchange for free samples. However, if they’re pretty famous, you might have to pay a certain fee to get them on board.
If you don’t own a business, you can also ask for a shoutout from them to let their followers know about the existence of your account. If you’re lucky, you might get a good influx of followers from this.
- Interact with other brands or high-follower accounts
Another easy way to increase your followers is to interact with other brands. For example, when you share their posts on Facebook or retweet their content on Twitter, you can increase your chances of others noticing your page. Additionally, your constant engagement might encourage the other brands to share your posts as well.
- Cross-promote your social media accounts
During your social media browsing, you might notice that some people always tag their various social media accounts under their posts. This is to make their audience aware that they can engage with them on other platforms as well.
While some dedicated people might not think twice before following all your social media accounts, there is always the chance that most people might not know about the other social media platforms in the first place. Therefore, it is always crucial to cross-promote all your social media accounts.
However, you must remember to vary some content in all your social media accounts. Otherwise, if your content is the same, people would not see the need to follow all your accounts.
- Participate in festivals, conferences, and other gigs
Social events are some of the best places to get others to notice you. For example, if you have a small bakery business, you can set up a stall at your local fair. Ensure that your social media account handles are visible on any poster or your business card. If people are impressed by what you have to offer, they’d be more likely to follow your accounts.
- Use paid advertisements to bring in followers
Paying for advertisements is another way to increase your followers count if you do it correctly. Google has an algorithm that targets specific ads to people who have previously searched for content related to it. So, for example, if you have a shoe business, your ads will easily reach people searching for shoes in the past couple of days.
However, people come across hundreds of ads every day, which increases the chances of them ignoring such advertisements. Hence, paid advertisements require more effort on your part to capture everyone’s attention and redirect them to your social media accounts.
Summing it up,
While it might seem like a simple task to gather new followers, it takes a lot of time and effort. Some people buy their followers, but if you want genuine engagement on your accounts, that is not the path you should take. Instead, if you follow the ten tips in this blog, you can see steady growth in your follower count soon enough. They’ll help you build a solid foundation that will be crucial for your long-term development on social media.
Ethan Taylor is an academic content writer assisting students who type “Accounting Assignment Help” with every Academic Assignment Help they need. Taylor has completed his Master’s in Finance and is currently pursuing her Ph.D. from a reputable university in the Australia.
“The best word shakers were the ones who understood the true power of words. They were the ones who could climb the highest.” –Markus Zusak.
Whether you believe it or not, words have the power to shape your success. For example, if you look at the U.S. Bureau of Labor Statistics (BLS) data, you’ll notice that almost 20% of new businesses fail in the first year. While many people might believe this might have to do with inexperience, at least 65% of companies go under in the first ten years.
What Is The Secret Behind The Success Of A Business?
There can be a wide variety of reasons behind a businesses’ success. However, many experts believe that the secret lies within the leaders themselves. All great leaders know how vital communication is to achieve the best results in all endeavors. It is one of the best ways to articulate the company’s goals and ideas and inspire others to help make these goals a reality.
All significant world leaders have shown how powerful speech can be. This is the reason any business figurehead has to be extremely careful with their words. They know that the success of any business depends on a good synergy between the employer and employee. On that note, let’s look at the 15 things you’ll never hear a business leader say.
- “You’re not the one in charge here; I am.”
If any business leader has to reiterate that they are the one in charge, there’s a high chance that they’re not doing a good job. It gives off the vibe that the person is not ready to listen to others, and everything has to run in the way they want.
- “That’s a horrible idea.”
Motivation is vital to achieving effective results. Therefore, all business leaders should invite ideas from everyone without denouncing them. If you have a boss who constantly shuts down ideas, and demotivates those who suggest them, then everyone will think twice before offering their opinions the next time.
A good leader would always be encouraging of ideas. Instead of shutting down the bad ones, they always explain in detail why those won’t work. This helps everyone to realized how they should approach the problem.
- “I’m not interested in your opinion.”
You’ll never hear a successful business leader say that they are not interested in anyone else’s opinion. Often, businesses run into emergencies where it becomes easier to find a way out of the situation after hearing everyone’s views.
Hence, successful leaders are always open to opinions as they provide different perspectives, which can be crucial to solving a situation.
- “This is impossible.”
When you say that something is impossible, you create a mental block and cast it aside from the realm of possibility. Successful leaders need to be confident in their abilities to achieve their goals. No matter how challenging something might be, they would never dismiss it without conducting proper research to check the possibilities of success.
- “I couldn’t care less about your problems.”
Success follows businesses where there is good communication between the leader and the employees. A successful leader is someone who is understanding of their employee’s situation. Therefore, they’d never say that they don’t care about their problems.
- “I’ll do the task myself.”
A business leader has to be capable at all times. However, that doesn’t mean that they should take on the burden of entire projects on their shoulders. A business becomes successful due to the collaborative effort of multiple people. If a leader always monopolizes a task, the rest will feel that they’re not needed. Therefore, you’ll never hear a successful leader say such words.
- “I know everything.”
An all-knowing attitude does not set good precedence in any business situation. Leaders might be knowledgeable in many aspects, but dismissing others’ opinions and pushing aside their concerns is not how any successful leader would behave.
- “You are not allowed to fail.”
Failure is the stepping stone to success. Therefore, any business leader should have an understanding attitude about failure. Otherwise, it creates a situation where you have to face immense pressure to succeed in every venture. Realistically, this is not possible.
Hence, a true leader would accept failures with open arms and point out how you can avoid something similar in the future.
- “I don’t care how you do it. Just get it done.”
A leader who does not care about the means of achieving a task but looks only at the results can never be successful. Many businesses had faced legal issues when they tried to get results by hook or by crook. Additionally, such leaders usually do not take responsibility, and the onus of it falls on the employee.
- “Why do you take so long to understand everything?”
Every person works at their own pace. Many times, it might happen that you will not understand specific points during a business meeting. Therefore, it is always best to clarify everything immediately. A good business leader will make things easier for you to understand to ensure that everyone is on the same page.
They’ll never embarrass you in front of others or ask why you can’t keep up like the others, as this does not help keep up the motivation.
- “It’s not my fault.”
A successful business leader would never try to shy away from their responsibility in any situation. As the leader, they are the figurehead and face of the company. All employees would look up to them for help and guidance. Therefore, if the leader cannot take responsibility, it sets a bad precedence for others.
- “Don’t bring me anything but good news.”
Good news is always welcome in any business, but not at the cost of hiding the bad ones. If a business leader wants to hear nothing but the positive news, then there’s a high chance that the employees will try to brush the bad news under the rug. This can pile up with time and cause problems in the future.
On the other hand, leaders reach the epitome of their success by acknowledging the bad news and finding the best solution for them.
- “You should be lucky I offered you this job.”
A business always hires employees after going through their resumes and ensuring that they are the perfect fit for the role. However, if your business leader continually keeps reminding their staff that they should be grateful to him for their job, it will breed negative feelings among everyone.
A successful business leader knows how to appreciate their employees with praise and acknowledgement of their efforts.
- “Your colleague is far better at work than you.”
Any comparison with colleagues is not the way a good business leader should try to motivate their employees. Instead, it makes them feel like their work is not good enough and urges them to be competitive against their colleague. Healthy competition is always good, but it will affect the working environment and decrease productivity if it turns sour.
Usually, leaders try not to pit one employee against the other. Therefore, if someone’s work is not up to the mark, it is best to talk to them about it privately and encourage them to take up additional training to improve their work quality.
- “I’m too busy. Solve it on your own.”
Being the head of the business is a challenging task, and there’s no doubt that they’ll be busy pretty frequently. However, a good business leader does not shun away all responsibilities because they can’t make any time.
Time management is a vital skill that every business leader should have. Therefore, no matter how busy they may be, as the head of the business, it is their responsibility to ensure that all tasks run smoothly and address any issues that might crop up.
Summing it up,
A great business leader is someone who is a figurehead and someone whom the employees can depend upon. The secret to any successful business is the trust and faith that works among everyone who is a part of the business. Therefore, it becomes crucial for the leader to be wary of the effect their words can have on those that look up to them. Anything negative or condescending will affect the morale of the entire team and ultimately lead to the business’s downfall.
Ethan Taylor is an esteemed professor who assists students looking for Assignment Help online. He also guides those who type “case study help” to find a professional who can improve their paper quality. In addition, Ethan loves to volunteer at the local shelter on weekends.