Our attention on Customers spans are shorter than ever, thanks in large part to the abundance of information available on cable television, our cell phones, and the internet. Omori CEO Andreas Hassell of points to recent studies that conclude that constant news feeds and a steady stream of videos under 10 minutes have rewired our brains, and the use of technology has shortened our attention span from 12 minutes to 5 minutes. For retailers that means there is still more time than ever before to grab a consumer’s attention. Interactive retail displays are seeking to do just that.

Visual retail displays are much more effective than traditional print advertising. Studies show that 90% of the information that is transmitted to our brains is visual and that people have a recall rate of 83% when it comes to digital signage. That is nearly twice the retention rate for traditional display signs.

The impact of digital signage

The impact of digital signage for retailers can’t be overstated, according to Hassellof. He cites a 2020 study that found that 80% of retailers that used digital signage showed an increase in sales. In addition, digital signage resulted in a 46% increase in customer satisfaction. According to the study, an impressive 68% of Americans have purchased a product or service because the signage caught their eye. They also found that customers spend 30% more time browsing in a store with interactive displays than in a store with traditional signage customizable, modular solutions for interactive in-store screens and mobile devices. In addition to creating Wayfinder and Endless Aisle, Ombori offers customer flow management systems and queue management systems.

Benefits of interactive retail displays

Retail displays that invite customers to interact with them, such as a kiosk that answers common questions or a display that invites customers to scan a QR code to unlock fun features, offer a myriad of benefits to retailers, according to Hassellof.

  1. They promote customer engagement and loyalty. For example, Ombori’sWayfinder interactive display helps customers locate specific items within the store.
  2. They provide in-store entertainment and keep customers focused on the store brand rather than their cell phones.
  3. They improve sales. For example, Ombori’s Endless Aisle interactive display allows customers to order out of stock items, reducing lost sales.

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About Ombori

Omori is an innovative technology company that provides a platform for ready-to-use, customizable, modular solutions for interactive in-store screens and mobile devices. In addition to creating Wayfinder and Endless Aisle, Ombori offers customer flow management systems and queue management systems. The Swedish company is also the creative force behind such revolutionary in-store technology as a talking mirror at H&M’s store in Manhattan that asks shoppers to take a selfie with it and an interactive “Smart Store” window display at the ClasOhlson store in Stockholm that lets passersby shop without even having to enter the store. Omori works with a host of retail partners headquartered throughout the world.  That is nearly twice the retention rate for traditional display signs. They also found that customers spend 30% more time browsing in a store with interactive displays than in a store with traditional signage customizable, modular solutions for interactive in-store screens and mobile devices.

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