Typography, imagery, colour, and shape are used in graphic design to solve problems and communicate ideas. There isn’t a single way to do this, which explains why graphic design has evolved into so many different sub-fields.
They may overlap, but the skills and techniques required for every single graphic design style are distinct from one another. Others concentrate on a group of closely related but distinct categories. Designers, on the other hand, must be versatile and lifelong learners because the profession is continuously changing, allowing them to change or add expertise as their careers progress.
Understanding the eight categories of graphic design will help you locate the correct abilities for the task, whether you’re an aspiring designer or looking for Logo design services for your business.
Graphic design for visual identity
A brand is a connection between a company or an organization and its target market. As well as memories, feelings and experiences, a brand’s identity expresses the organization’s own personality, tone and soul. The visual components of brand identity that serve as the brand’s face and express its intangible traits through images, shapes, and colour are known as visual identity graphic design. Most brands offer discount coupons to get lifetime customers that are also a good approach to keep your business running. One of the best examples is YouTube TV promo codes that help people to buy their subscriptions at a discounted price.
With the help of brand stakeholders and designers who are experts in visual identity graphic design, they produce assets like logos and typography as well as colour palettes and image libraries that express a company’s character. Designers typically create a set of visual brand standards (style guides) in addition to the conventional business cards and stationery for companies. These guidelines explain best practices and provide examples of visual branding across various media. These rules help to maintain the brand’s identity across all future software releases.
Designing a company’s visual identity is a typical practice in the design industry. Designers of visual identities must be well-versed in all facets of graphic design in order to produce design elements that work in all visual media. You’ll also need strong interpersonal and technical communication skills as well as a desire to learn about other industries, businesses, and trends.
Marketing & advertising graphic design
When people consider graphic design, they’re thinking of the kinds of designs that are used for commercial purposes.
Successful marketing activities are what companies rely on to reach their target audience and influence their purchasing decisions. Inspiring marketing appeals to people’s underlying motivations, desires, needs, and levels of awareness about a certain product, service, or brand. Organizations benefit from graphic design’s promotion and communication capabilities because people prefer visual content.
Creating assets for marketing plans is a job for marketing designers, who collaborate with business owners, directors, and managers. It is possible that they work alone or as part of a creative or in-house team. For example, designers can make vehicle wraps or magazine ads, or they can develop a wide range of print, digital, and other collateral. Print-centric design has evolved to integrate more digital assets, notably for use in content marketing and digital advertising, as opposed to the old approach.
- Illustrations of graphic design for marketing
- Flyers and postcards are common marketing tools.
- Publications such as magazines and newspapers place advertisements
- Billboards, banners, and posters all serve their respective purposes.
- Publications such as brochures (print and digital)
- Wraps for cars and trucks
- Displays for trade shows and other events
- Templates for email marketing
- Presentations utilizing PowerPoint
- Banners and adverts for social media
- Ads such as banners and remarketing
- Photographs for use on blogs and websites
Effective communication, problem-solving, and time management are a must for marketing designers. In addition to knowing how to use a variety of graphic design, layout, and presentation apps, they should know how to create content for both print and online distribution. For new designers, entry-level jobs in this field are an excellent method to learn about the processes and get valuable knowledge and expertise.
User interface graphic design
UX/UI graphic design refers to the look and feel of a device or application to a user. To put it another way, UI design is the process of creating interfaces that are simple to use and offer a positive user experience.
A UI encompasses everything a user interacts with, such as the screen, keyboard, and mouse, but in graphic design, UI design concentrates on the visual experience of the user and the design of on-screen graphic components like buttons, menus, micro-interactions, and so on.. When it comes to user interface design, it is up to the UI designer to strike a balance between aesthetics and utility.
Designers of user interfaces work on a variety of platforms, including desktop, mobile, web, and video games. User interface (UI) designers and developers collaborate closely with them (who write code to make it work).
Examples of visual design for user interfaces
- Design of a website
- Design of a theme (WordPress, Shopify, etc.)
- Interfaces in video games
- Design of mobile applications
Publication graphic design
For long-form pieces that communicate with an audience through public distribution, graphic design for publications is essential. Historically, they’ve only been available in print form. Think about books, newspapers, periodicals, and catalogues when you think of publication design. However, digital publication has recently seen a huge uptick.
In the field of publishing, graphic designers collaborate with editors and publishers to develop layouts that feature well-chosen typography and complementary artwork like as photographs and illustrations, among other things. Publication designers might be self-employed, employed by a creative agency, or employed directly by a publisher.
Examples of publication graphic design
- Reports on a yearly basis
Designers of publications should have strong communication, layout, and organizing abilities. Additionally, they must know about colour management, printing, and digital publication in addition to graphic design.
Design of packaging graphic materials
Most items need packaging to protect them and get them ready for storage, distribution, and sale. Although packaging design can communicate indirectly with customers, it is a highly effective marketing strategy when done well. Every box, bottle, and bag, every can, container, or canister is a chance to communicate the story of a company’s product or service offering.
The work of packaging designers includes developing concepts, creating mockups, and preparing print-ready files. A thorough understanding of print techniques as well as industrial design and manufacturing is required for this job. It’s also uncommon for packaging designers to also work on other aspects of a product’s visual identity, such as photography and illustrations.
Package designers might be generalists or specialize in a particular packaging type (such as labels or beverage cans) or industry (such as food or children’s toys). Print and industrial design skills are essential for this position as well as conceptual and problem-solving prowess. They need to be adaptable in order to suit the needs of customers, marketers, and producers, as well as be up to date on the most recent market developments.
Motion graphic design
Motion graphics are, simply described, images that are constantly changing positions. There are many different types of effects that can be employed in internet and broadcast media, as well as in cinema and television. In recent years, as technology has developed and video content has risen to the top, the appeal of the medium has soared.
“Motion graphics designer” is a relatively recent designation for designers. Technology advancements have lowered the time and cost of manufacturing, allowing the art form to become more widely available and inexpensive. Motion graphics are now one of the newest forms of design, and they can be found on all digital platforms, opening up a plethora of new possibilities and markets.
Some motion graphic design examples
- Credits at the end of a film
- Logos that move
- Videos for marketing and instruction
- A game of video
Designers of motion graphics begin by creating storyboards, and then use animation, video, and traditional art to bring their visions to life. A solid grasp of marketing, coding, and 3D modelling may be considered an asset depending on the sector.
Environmental graphic design
The use of environmental graphic design connects people with places by making areas more memorable, engaging, educational, or easier to navigate. Environmental graphic design among the many types of environmental design are these:
- Examples of graphic design for the environment
- A mural on a wall
- Exhibits in museums
- Corporate identity in the workplace
- Utilization of mass transit systems
- Interior design for retail establishments
- Event and conference venues with stadium branding
When it comes to environmental graphic design, wayfinding is a special sort that includes strategic signs, landmarks, and visual cues to help people find their way; it’s called environmental graphic design.
As an interdisciplinary activity, Environmental Graphic Design incorporates elements of Graphic Design and Architecture. Designers plan and implement their designs in collaboration with people from a wide range of disciplines. That is why designers frequently have degrees in both graphic design and architecture under their belts. Architectural blueprints and industrial design concepts must be familiar to them, as well as reading and sketching abilities.
However, digital interactive displays are becoming increasingly popular as a way to create a more engaging experience in environmental graphic design.