As the COVID-19 pandemic forced businesses worldwide to shift their platform online, it has become a challenge to grow online presence without depending on paid promotion. However, it is a horror for small businesses that are barely making it through the day.
According to Yelp data, 60% of businesses in the US have closed forever due to the pandemic. Consequently, it becomes more vital to adapt to the new changes and take things in stride as the world begins to appreciate the importance of a solid online platform.
Building an online presence is the first critical step in e-commerce. If you’re planning to start an e-commerce business, you need to ensure that you have an audience to target your products. Otherwise, you’ll find yourself speaking into the void. While this task might seem daunting, let’s look at 10 tips that you can follow to achieve success.
10 Tips That Guarantees Online Success
1. Create social media accounts
As of 2020, there were 3.6 billion active social media users in the world. This translates to approximately half the global population. Therefore, it is best to start building an online presence on platforms where you can reach many people. Social media accounts on Facebook, Twitter, Instagram, LinkedIn, and others are free to make and are the perfect starting point for any business.
2. Improve the look of your site
If any audience comes across your website, it’ll take them only a few seconds to decide whether they should explore more or click out. Within these few seconds, the best way to capture the audience’s attention is through an attractive website. In addition, most people judge a business’ credibility through their web pages. Therefore, make sure that your site does not have a slow loading time or experiences glitches often.
3. Work on SEO focused content
Another crucial step to ensure the right audience can find you is to master SEO and improve your content ranking on search engines. For example, suppose you have a new business assignment help service you want people to find out about. Your target should be to have your website rank in the top results of the search engine whenever someone searches for business assignments and education related topics.
4. Provide something of value to the customer
An excellent way to grow an audience is to provide content that can be helpful for customers. Nowadays, every time people face any challenge, they look for help online. Therefore, this increases the chances of your audience coming across your posts if they are valuable and answers their queries.
For example, if you sell baking tools, your online content can focus on articles and blogs like “Simple Baking Hacks and Tips” or “50 Rookie Baking Mistakes and How To Avoid Them.”
5. Analyse your results and make necessary changes
When you release content online, you should always analyze the metrics of each post to see what your audience is engaging with. It will help you to figure out the audience demographic that is attracted to your content. This will help you create more articles and blogs that can cater to their needs.
6. Chase for quality and not quantity
The number of followers on social media is not the best determining factor of an active online audience. If you go through some large business pages, you’ll notice how they have millions of followers, but their posts barely get a few hundred likes. However, there are small businesses with a significantly lesser number of following but more engagement.
Hence, your goal shouldn’t be to chase a big following but to put out quality content that your audience can engage with. It will help boost your overall statistics and make you more visible to others.
7. Have an active online presence
You cannot expect to grow an online audience if you post content once in three or four months. You should be active and engage with your audience regularly through comments or answering enquiries.
Additionally, you can engage with other businesses and grow your connections. As long as you keep up your presence online, your audience will find you more dependable.
8. Dab into influencer marketing
In a world where influencers are almost like celebrities, you could try collaborating with an influencer to increase your audience. These people have a strong social media presence because of their quirky and creative content.
In most collaborations, you have to offer them free samples or some amount of money to have them on board and promote your product on their page. It’s an excellent way to generate interest in your services or product and attract new audiences.
9. Try out unique video content
People are always attracted to short, unique, and creative videos that entertain them. It is due to this reason that TikTok, Instagram Reels, and YouTube shorts encourage more such content and helps trend those that get the most engagement from the audience. Hence, creating such video content is sure to help your business gain a wider audience.
10. Depend on online tools
Simultaneously handling so many responsibilities on multiple platforms can be exhausting. Sooner or later, you’re bound to get tired and give up. For this reason, you can take the help of various tools that can help you schedule posts regularly. Even if you are in another time zone than most of your customers, your scheduled post will go up even when you’re asleep.
Summing it up,
Creating an online presence for your e-commerce business is not a walk in the park. It takes a lot of time and dedication. Online algorithms change pretty frequently, and what works for another company might not work for you in the same manner. Therefore, it’s all about finding the methods that suit your business. As long as you follow the ten tips in this blog, you will be able to figure it out soon enough.
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