Categories: Marketing

3 Benefits of Creating a Wikipedia Page for Your Business

Over the years, the creation and use of Wikipedia pages or articles has been on the rise This increasing use of wikis makes one wonder about what Wikipedia is and why business organizations are so interested in using it? and what are the benefits of creating a Wikipedia page for your business?.

What is Wikipedia?

So, first things first, Wikipedia is an online encyclopedia, it is a collaborative effort by people to collect and present reliable information for the world. The purpose of creating a platform like Wikipedia was to provide people across the world a chance to have free of charge access to information on, absolutely, any topic they want.

Looking at the size of this online encyclopedia it is safe to assume that it is one of the most extensive and highly reliable platforms for information. According to Wikipedia itself, there are more than fifty three million Wikipedia pages on this online encyclopedia. There are more than six million Wikipedia articles in English language. Now, around 12% of the information presented on Wikipedia is in English and the rest of the information is provided in other languages. The information on Wikipedia is presented in over 300 languages.

Why Business Organizations are so interested in Using Wikipedia?

You should know that running a successful business is all about getting the right information at the right time. So, one of the most significant reasons business organizations are interested in using Wikipedia is because it provides information about almost every topic one can think of. The information on the virtual encyclopedia is extremely reliable, which helps businesses to take informed decisions.

Furthermore, there are various other reasons for business organizations to be interested in using Wikipedia. Putting it simply, the use of Wikipedia is extremely beneficial for business organizations across the globe. This is precisely the reason why most brands can be seen interested in hiring a professional Wikipedia page creation service.

You need to understand that in this digital era, the use of Wikipedia has gone beyond what most people thought about it. It is not a platform, only used for creating awareness. Wikipedia is now considered as one of the most effective marketing tools.

Over the years, the marketing techniques being used have seen many changes. Especially, if you talk about the marketing techniques being used these days, you will realize that content marketing is one such technique, which was not being used before the digital era.

The Relationship between Content Marketing & Wikipedia

To understand how content marketing and Wikipedia are related to each other, you first need to understand what content marketing is.

According to the definition provided in Forbes, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

In nonprofessional terms, creating content consistently, which helps your target audience to solve their problems is known as a technique called content marketing. It is quite different from the usually marketing and advertising you see around you all day long.

See, usually marketing and advertising being done by business organizations are created with the sole purpose of providing benefits to the brand. However, when it comes to content marketing, this subtle technique of marketing focuses more on helping the target audience and provides a call to action to people, those who already have the demand for the products.

Content marketing is basically a way to help in creating awareness in your target audience by providing them with valuable information. Content marketing is more about passively influencing your buyers or target audience’s decisions rather than influencing it actively.

Now, if you comprehend all this, then you can clearly see how content marketing and Wikipedia are related to each other. Wikipedia pages also provide valuable information to the target audience, which helps in creating awareness and solving problems. Therefore, they are, more or less, the same thing. So, if you know how to create a Wikipedia profile for your business organizations then you can easily use it to create brand awareness effectively.

Here are some benefits of creating a Wikipedia page for your business organization.

An Amazing Tool for Search Engine Optimization (SEO)

See, Wikipedia is one of the most highly visited websites in the world. With millions of visitors on a daily basis, it is a website, which is regarded as useful for most of the people using the internet these days. Now, what you need to realize is that every search you make on Google, you will notice that the top ranking results will always have a Wikipedia page in them.

Now, you can create a Wikipedia page about something, which may be relevant to your brand or products, which can help your audience see your brand name at the top, in the search engine results.

An Effective Tool for Attracting Web Traffic

So, what do you think will happen when you create a page on one of the most highly trafficked websites in the world? Well, this is how it goes. When you create a Wikipedia page about your brand, then you also provide information regarding your websites on it as well. Most wiki writers include URLs and create hyperlinks in the content. Now, millions of people visit Wikipedia daily and having links, which can help your target audience take a leap from your Wikipedia page to your website, can help you increase your web traffic volume considerably.

An Exceptional Tool for Increasing Your Brand’s Credibility

People trust Wikipedia, they regard it as a reliable source of information. So, when you try to create brand awareness and when people want to see whether what you are saying about yourself is true or not, the first place they go to is Wikipedia.

See, there are many frauds going on these days and the customer of today is not like the customer of the past. Nowadays, customers are highly informed and they do their homework. Now, being present on a platform, which people trust will help your brand increase its credibility in the most effective manner.


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