In 2021, there are at least 4.33 billion active social media users worldwide. This number keeps increasing every day as millions of new users register with various social media platforms. With such a staggering number, there’s no doubt that having a good following on social media comes with certain benefits.
Why Do You Need A Good Social Media Following?
Creating social media accounts doesn’t take a single penny. For this reason, more than 50% of the world’s population uses social media in their everyday lives. These people engage with content that they love, thereby giving their creators a visible platform to get famous.
Social media is one of the best opportunities for small businesses and creative artists to showcase what they have to offer to the entire world. But, unfortunately, it is also a place where your words hold more weight depending on the number of people who follow you. Therefore, without a good follower count, you cannot expect people to take you seriously.
Having a good number of following also makes companies notice you. For example, if you’re looking for a job as an illustration artist and your online works catch someone’s eye, there’s a high chance you’ll get hired.
Additionally, having more followers means increasing the opportunity for converting leads into customers when you have a business. It improves your brand recognition, and with more interaction with the customers, you can increase brand loyalty.
How Can You Get Social Media Followers?
When you have a good number of followers on social media, it boosts your image and increases your credibility. Most people would look at your follower count first before looking at other reviews or posts to decide whether they can trust you.
Creating content is an excellent way to boost your follower count. However, it’s not the only option available. Coming up with unique and creative content usually takes time and is a much slower method of getting followers.
So, let’s look at the ten ways you can increase your social media followers without the option for content creation.
First impressions matter in every scenario, whether you’re giving an interview or coming across a profile on social media. So when you create an account on any social media platform, you should always put in some basic information and add profile pictures. Otherwise, you will look suspicious, and no one will bother following your page.
Due to the number of online scams happening, people have become more aware of following accounts that don’t look genuine. Therefore, your first task should be to make your social media profiles look authentic.
Many people increase their follower count through a “follow for follow” technique where accounts agree to follow each other and increase their number. While this is a simple method to increase your follower count, you shouldn’t trust all accounts.
Most of these are burner accounts where they post content that violates the social media platform’s guidelines. Therefore, if people see that you follow such an account, they’ll lose their trust in your account. Hence, it is always more advantageous to follow credible, official pages.
According to a report, almost 86% of consumers have noted that they support authentic brands. Therefore, if you wish to achieve authenticity, you need to work on your brand image. You can accomplish this through various methods, such as:
As long as you build your brand reputation, people will find it easier to look at you as a dependable source of information.
When your audience sees that you are always active and engaging with them, they’ll be more likely to notice your presence. With millions of social media accounts that are active online, you must cement your existence in front of everyone.
No one wants to follow a passive account that posts once every blue moon. Hence, if you’re active on your account once or twice a week, you’ll find yourself losing followers instead of gaining them.
When you’re new to social media, your aim should not be to gather a huge follower count in just a few days. It is an impossible task unless you buy followers through other means. However, the first thing you should focus on is increasing your visibility.
Hashtags make this task extremely simple. Any person who clicks on a hashtag can view all posts using it, regardless of whether they follow those accounts. Hence, using hashtags in your posts provides you the perfect opportunity to increase your visibility and let other users notice your account.
Online influencers have a strong and active following on social media platforms. In addition, they’re well-known for creating content that keeps their followers engaged. Hence, partnering up with such influencers can be beneficial to increase your follower count as well.
In most cases, you can find influencers willing to promote your brand in exchange for free samples. However, if they’re pretty famous, you might have to pay a certain fee to get them on board.
If you don’t own a business, you can also ask for a shoutout from them to let their followers know about the existence of your account. If you’re lucky, you might get a good influx of followers from this.
Another easy way to increase your followers is to interact with other brands. For example, when you share their posts on Facebook or retweet their content on Twitter, you can increase your chances of others noticing your page. Additionally, your constant engagement might encourage the other brands to share your posts as well.
During your social media browsing, you might notice that some people always tag their various social media accounts under their posts. This is to make their audience aware that they can engage with them on other platforms as well.
While some dedicated people might not think twice before following all your social media accounts, there is always the chance that most people might not know about the other social media platforms in the first place. Therefore, it is always crucial to cross-promote all your social media accounts.
However, you must remember to vary some content in all your social media accounts. Otherwise, if your content is the same, people would not see the need to follow all your accounts.
Social events are some of the best places to get others to notice you. For example, if you have a small bakery business, you can set up a stall at your local fair. Ensure that your social media account handles are visible on any poster or your business card. If people are impressed by what you have to offer, they’d be more likely to follow your accounts.
Paying for advertisements is another way to increase your followers count if you do it correctly. Google has an algorithm that targets specific ads to people who have previously searched for content related to it. So, for example, if you have a shoe business, your ads will easily reach people searching for shoes in the past couple of days.
However, people come across hundreds of ads every day, which increases the chances of them ignoring such advertisements. Hence, paid advertisements require more effort on your part to capture everyone’s attention and redirect them to your social media accounts.
Summing it up,
While it might seem like a simple task to gather new followers, it takes a lot of time and effort. Some people buy their followers, but if you want genuine engagement on your accounts, that is not the path you should take. Instead, if you follow the ten tips in this blog, you can see steady growth in your follower count soon enough. They’ll help you build a solid foundation that will be crucial for your long-term development on social media.
Ethan Taylor is an academic content writer assisting students who type “Accounting Assignment Help” with every Academic Assignment Help they need. Taylor has completed his Master’s in Finance and is currently pursuing her Ph.D. from a reputable university in the Australia.
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