It is pretty hard to understand digital marketing. Especially when you are new to the word. For decades, the world knew only one type of marketing. That was: traditional marketing. Don’t know the difference between traditional and digital marketing? That’s completely fine.
Traditional v. Digital Marketing
Both are the subsets of marketing. Marketing is the bridge between you and your target audience. When a business owner finds a business, a brand development strategy is needed. This strategy helps the business in reaching its customers.
But this marketing strategy has to be following effective methods. For example, two decades back, offline methods like television and radio were used for ads. However, research shows that most consumers have shifted online. This happened at a higher rate during the COVID-19 pandemic.
People rapidly shifted to the digital world when coronavirus emerged. Even now, when the world has the infamous Pfizer vaccine, people are stuck to this digital transformation.
Digital marketing is the type of marketing that is done through online media. This ‘online’ media includes social media, email, mobile applications, websites, and search engines. Marketers like to target the media that is used by customers the most. Let’s suppose that you have a target audience of teenagers. After conducting market research, you find out that your audience uses Instagram. You will target Instagram to reach them, wouldn’t you?
That’s how digital marketing works in the real world.
Why Do E-Commerce Businesses Invest in Digital Marketing at All?
The behavior of consumers has changed drastically ever since smartphones were launched. Smartphones enabled people to access information much more conveniently. People no longer sit in one place to retrieve information. Instead, they consume information while walking, going to work, from the comfort of their couch, etc. That’s how the way people consume, or access information has changed.
While it has become easier for digital marketers to reach their customers, it is still not THAT easy. Why? That’s because there are so many channels of digital communication. As a result, marketers have to do a lot of research. This assists them in knowing which media has the attention of their customers.
After that, e-commerce businesses target those digital platforms. Also, when you are an online business, do you know what it means? That your target audience uses the internet. To grow digitally, you need to target your internet ‘clan’. Now, how do e-commerce businesses do that? Through digital media, of course. That’s exactly why all e-commerce businesses invest in digital marketing.
Digital Marketing Channels for E-Commerce Businesses
There is no limit to the digital marketing channels that an e-commerce business can use. That’s because the digital world is ever-evolving. Trust us, social media may be replaced by some other digital tool in the future. But as of yet, these are several digital marketing channels that are popular in e-commerce:
Search Engine Optimization (SEO)
According to Monster Insights, 28% of all the searches made on the internet result in a purchase. This places great significance in search engine optimization (SEO).
Getting your e-commerce business optimized is really important. Otherwise, it won’t get noticed by your target audience.
There are two types of SEO efforts that you need to focus on. These are on-site and off-site SEO.
The best digital marketing service providers focus on both of these SEO efforts.
Search Engine Marketing (SEM)
Ever heard of it? You must have PPC (Pay-Per-Click) or Google AdWords. To market their products/services, companies involve Google. They create PPC campaigns and get Google to choose their websites. You see Google does not easily take you up on your bid on AdWords. You have to create effective PPC ads and then Google chooses you.
Also, SEM is a very cost-effective way of marketing on Google. You only pay when someone clicks on your Google advertisement. And that amount is really low in comparison to what you earn.
Content marketing includes using content to draw in more traffic. This content can be of any format.
You can start an interesting podcast series on your website to attract customers. Or you can generate content for SEO purposes. For example, Masion.pk has a weekly feature where they publish ‘love letters’ for icons. These letters have attracted millions to their website. This is how you can use content created to attract your target audience.
Whether you trust us on this one or not, but email marketing works. How? Statista says that global email users will increase to 4.3 billion by 2023.
You can use emails to communicate important deals and discounts to your customers. Also, marketers use email marketing to keep their customers informed.
Social Media Marketing
Do you know why social media marketing is important? That’s because social media has your user’s attention.
Putting your ads on social media helps. Also, you can use social media to publish creative content to reach your audience. Interestingly, social media platforms now have a paid advertising option. You can use these options to reach your audience.
When we say ‘display’, we are not talking about billboards. Billboards are considered a part of traditional marketing. Display marketing works in the form of banners on websites.
But this type of marketing does not work unless it has an effective message.
62% of global internet users generally employ a mobile device. That is what makes mobile marketing so effective.
Since mobile apps are preferred over a website search, you can use this to your advantage. Using notifications through mobile apps can be a good way to inform your users about offers.
If you are a business owner, you can use some of these digital marketing channels. As a successful e-commerce business, you still need the best digital marketing. Because it helps you maintain your image in the market.
Look near you to locate the best digital marketing agency.