In 2021 more than ever, skills in the digital world are essential to boost your professional career!
Whether you are retraining or already in the world of marketing, digital is essential to acquire and advance your skills in a constantly evolving connected world. Digital adapts to all sectors of activity and can allow you to quickly develop and improve your personal branding.
For this, you need to understand and master the vocabulary specific to the web, vocabulary that may have sometimes destabilized you in the past … Through new techniques of cold mailing, Outreach or even retargeting tactics. These 6 skills needed in 2021 will allow you to familiarize yourself with all the terms of digital.
Here are the 6 essential skills for a successful digital career.
Understanding the purchasing journey:
Throughout the customer journey, your prospect will be ready to receive different information from you, through different channels. After having defined the dissatisfactions and needs of your target, you will be able to set up your ideal digital marketing strategy.
For this, you will need to master different levers to build a digital device that works and by which your prospect will be attracted. The presence on the web takes different forms, knowing the pitfalls to avoid but also the best practices is essential before going headlong.
The first essential skill is Search Marketing.
This skill will allow your website to be found and seen by your prospects. By working on your natural referencing (SEO) and paid-to-reference (SEA), your prospect will come naturally via an internet search. You will also need to master the main principles and vocabulary specific to Search to succeed in standing out on Google.
You also need to master display marketing.
Through targeted advertising, you go to meet your prospect. You will have to work on the web display with for example Google ads Display Network but also the display on social networks by setting up campaigns via Facebook ads. This will allow you to target new customers but also to retarget.
The 3rd essential skill in 2021 that you definitely need to master is content marketing. Depending on your target, you need to define the different types of content they like, but also how to address them in order to reduce the barrier to consumption.
Real work on the choice of subjects and formats is essential to successfully stand out from your competitors and successfully reach your target audience. All this must be synthesized and anchored in a complete editorial strategy to increase your visibility on the web tenfold.
I am not telling you anything when I tell you that in 2021 social networks will take a very important place in your sales strategy.
To do this, you need to understand the main guidelines of each network and know how to use them at the right time, for the right person. Not to mention the acquisition of the ability to manage and animate a community on a daily basis to improve your retention strategy.
Digital also allows you to approach prospects in a completely different way via mailing and market automation campaigns that will allow you to speak to your prospects in a segmented manner and personalized to their needs. Mastering the different tools to succeed in your campaigns is a more than useful skill to double your sales.
The last skill that you absolutely need is the mastery of various web analytics software to follow the evolution of your campaigns, analyze your areas for improvement and be always more efficient on the web.
To Start Now:
Once you have mastered these 6 skills with ease and have successfully applied them to your industry, you will surely see a rise in your digital career!
But do you still need to know where, how, and when to train when you are already working full-time? There are various certifying training courses, IT ADVICE gives you access to online and customizable digital marketing training courses, in order to best meet your needs and adapt to your schedule.